ChatGPT and Generative AI for Marketing Professionals

Leverage the power of AI to accelerate your team’s ability to create SEO content, market effectively and reveal hidden insights

This two-day course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization. Participants will learn about the core elements of prompt engineering and using generative AI, focusing on ChatGPT but touching on specialties found in Bard. The course will uncover the key features of ChatGPT functionality for implementing SEO and Marketing in the workplace.

Key benefits of taking this fast-paced class:

Combining prompt engineering skills with generative AI, teams will be able to boost performance, achieving more results faster. Participants will look forward to achieving these outcomes:

  1. Boosting employee performance: Using ChatGPT and Generative AI can help employees create content faster, enhancing job performance. This increased productivity leads to better quality work and decreased research time.
  2. Improved efficiency: Having the equivalent of an AI Assistant improves speed. Building and curating lists of solutions allows the best choices to be enhanced and expanded. Why settle for one solution when you could start with 20, 50, or 100?
  3. Build your future-ready business: AI is the future. Take advantage today and edge out your competitors. Stand out from the competition by offering AI-Assisted services and hit the ground running with hands-on, actionable items you can use immediately.
  4. Improve your SEO: Leverage AI to understand your site, your competition, and your niche. Learn how to build your own set of SEO tools directly with ChatGPT.

Learning Objectives

  • Introduction to Generative AI and understanding different AI models like GPT and Bard.
  • Understand the basics of prompt engineering, refining answers, and utilizing prompt injection techniques.
  • Learn how to leverage outlines, lists, and keywords for efficient content creation and SEO.
  • Apply generative AI for SEO, including generating blog topics, authoritative posts, and backlink lists.
  • Utilize generative AI for writing various content types and conducting A/B testing.
  • Workplace examples and expanding options, including persona creation, translation services, and interactive workshops for problem-solving.

Topics covered

  • Introduction to Generative AI
  • Prompt Engineering Basics
  • Outlines and Lists for Efficiency
  • Generative AI for SEO
  • Writing & Creation
  • Workplace Examples
  • Expanding Options
  • Workshop Section

You'll also receive

  • Training guided by an expert
  • Electronic copy of the course materials

Trainer