Product Management (ICP-PDM)

Equipping you with the skills you need to ensure that your products remain in the sustain mode

The ICAgile Product Management course is one of two knowledge-based certifications on ICAgile's Product Management Track that will equip you with the skills you need to ensure that your products remain in the sustain mode.

In a time of unprecedented change it is essential that Product Management professionals deliver sustainable products that continue to drive business value and successful customer outcomes. This certification validates the skills required to discover, position, and deliver winning products throughout the product life cycle. Participants will take an internal and external-facing view, aligning product strategy with their organisation’s purpose and customers’ needs. 

Learning Objectives

  • How products evolve throughout the Product lifecycle
  • Ways to gain situational awareness of organisational ecosystems and the impact on product strategy 
  • How to gather data and apply metrics that matter
  • Practice in developing hypothesis tests, prototyping techniques, and running experiments
  • How to discover a project-to-product mindset
  • How to create an outcome-oriented roadmap

Topics covered

  • What is a product?
  • Product stances, roles and accountabilities
  • What is the product context?
  • The product lifecycle and innovation
  • Setting the scene and telling a compelling product story
  • Product strategy validation
  • Defining value
  • Problem identification and testing a hypothesis
  • Early understanding
  • Idea generation, continuous exploration and research
  • Identifying key outcomes and metrics
  • Advancing towards goals and working with roadmaps

You'll also receive

  • Trainers with real world Agile experience
  • ICAgile Certified Professional in ICAgile Certified Professional in Product Management (ICP-PDM)
  • Electronic copy of the course materials

Trainer